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Getting started with a new business can be a daunting and terrifying experience. However, once the initial excitement wears off, what is left is your business concept and a select group of people around you. After creating a brand and finding a product, it’s time to build a website. There are so many platforms and apps to choose from it can be overwhelming. To get the most out of your website, here are six essential elements you should include.

1. Intentional Design

One of the first tasks that comes to mind when starting a new business is to create a great website. Having a good website is vital to converting potential customers into paying customers. Having a user-friendly and simple design will help make your site stand out from the crowd. Focus on the user experience–is your website easy to navigate? Does it look nice? Can customers find what they are looking for?

2. Calls to Action

Take the time to walk through the buying process of converting potential customers into paying customers. Having a well-designed website will help you attract and retain potential customers. Make sure that your website is clear and straightforward to use so that potential customers can easily understand what you want them to do. Don’t be afraid to use bold and direct language for your calls to action–ask visitors to subscribe to emails, download a free trial, or follow you on social media.

3. Tell Your story

Your brand’s story should be told on your website to establish a connection with the consumer. Having a well-written and authentic story will help people connect with your brand and allow them to make an informed purchase. People often tell their stories and then relate to the product they are talking about, explaining the journey to developing the brand.

One of the most critical elements of a great website is having a compelling story that will connect with potential customers and make them think positively of your brand. Share personal anecdotes about how your company has impacted customers’ lives.

4. Establish Trust

Having a great website will help establish a connection with the consumer and allow them to make an informed purchase. People respond well to recommendations–you probably won’t visit a restaurant with no reviews and an empty dining room. Likewise, even if your product looks great, people might hesitate to purchase it if they can’t find first-hand accounts of its effectiveness. Highlight positive feedback on your website to help build trust in your product.

5. Make Contact Info Accessible

Getting people to contact you is one of the most important goals of a great website. Having an accessible phone number or address is a must-have aspect of a great website. Having a well-designed and personalized contact information section can help establish a warm and friendly environment for potential customers and ensure they get directed to the right people for their needs. No one wants to search for a contact or feedback form, so ensure it’s prominent.

6. Consider Mobile Users

Having a mobile-friendly website is also very important for a business. Often, over half of a website’s traffic is mobile users. Having a mobile-friendly site will allow you to attract more potential customers and increase your sales. In contrast, a non-responsive site will frustrate mobile users and deter them from exploring your site.

Your website should be a silent salesperson, and it should help guide potential customers through the buying process. It should also provide them with the necessary information to make informed decisions. Having a great website will help you establish a strong brand and increase sales.