Every business owner has their plate full, but it’s never too much effort to review the efficiency of their website. An effective business site is crucial, especially for businesses dealing in e-commerce, and ensuring that the site is functional and aesthetically appealing will be key.
Choose a Catchy Name
The domain name should be catchy, concise, and relevant to the business. It’s common to find business names that simply sound good and grab people’s attention. It’s important to find one name that many people will recognize and remember for a long time.
Make It Mobile Friendly
Every successful modern website has a mobile-friendly version. Mobile technology makes it easier to access the site from any PC computer, laptop, tablet or smartphone. According to OuterBox, more than half of all shoppers buy products on their cell phones. Whenever they need information about a new product or need to compare prices online, they whip out their phones and check the pages from there.
A popular trend is to provide mobile apps that can be downloaded onto the computer. This is optional but recommended to increase the convenience of using the website.
Update the Content Regularly
No one likes websites that contain outdated information. Every e-commerce business should have a tool that updates the prices in real time. Updating each product manually is not ideal when there are hundreds of different products.
A regular schedule is recommended to update the site’s content, which includes blog posts, Web copy, images, videos, etc. Customers want to see frequent changes to the site’s layout to know that the company is lively.
Monitor the Web Pages Frequently
Monitoring the website requires that the owner put him or herself in the customer’s shoes. No one wants to visit a site that has slow-loading pages. Customers don’t want to read Web copy that is too long with too much information or too short with not enough. Monitoring ensures that the site is working properly every single day.
Not having a website for a business is almost unheard of nowadays. Even worse is not keeping it up to date and relevant to the viewers and customers. Every online business entrepreneur should know the basics of good Web design so that they keep around as many customers as possible.